CHALLENGE: The WellBe stakeholders—spanning board members, the CEO, and the sales—had ambitious visions for the product suite. These often led to conflicting priorities and high expectations regarding delivery timelines and feature sets.

SOLUTION: To address this, user interviews were conducted and data gathered to understand the needs of target users. Leveraging this information, a high-level roadmap and a comprehensive product backlog was developed, defining clear priorities and timelines.

CHALLENGE: Being a startup, WellBe lacked defined workflows, product management frameworks, and best practices. This created inefficiencies and reduced collaboration between team members.

SOLUTION: Lightweight, scalable processes were defined tailored for start-up agility. These processes included a Figma-based design system grounded in Material Design principles to accelerate screen design and iterative improvements, establishing 4-6 sprint blocks to ensure focused and iterative feature delivery, encouraging cross functional collaboration using MIRO, Azure DevOps and Microsoft Teams.

CHALLENGE: WellBe operated within strict budget constraints and had a small team. Additionally, access to advanced infrastructure was limited.

SOLUTION: To address resource constraints, I partnered with a cost-effective consulting team skilled in Microsoft technologies, built a reusable Design System to streamline development, and prioritized high-impact features to maximize value and maintain steady progress within budget and infrastructure limitations.

CHALLENGE: As an early-stage startup in the EduTech space, WellBe faced uncertainty about the exact needs and preferences of its target market. The competitive landscape was not well-defined, and customer needs were still evolving

SOLUTION: The challenge was addressed through an iterative, user-centered approach by collaborating with early adopters for feedback, conducting experiments to align features with market needs, and balancing innovation with practicality to ensure ease of adoption.

CHALLENGE: Being a startup, WellBe required rapid decision making, quick pivots and fast delivery cycles to deliver value within time and budget.

SOLUTION: Agile methodologies were central to the approach, using prototyping, user testing, and lightweight processes to enable rapid development, fast idea validation, and quick pivots—ensuring continuous relevance and impact in a fast-paced environment.

CHALLENGE: As Product Owner in a small team, additional responsibilities such as UX design, quality assurance, and customer support often needed to be managed alongside core duties.

SOLUTION: By leveraging flexible tools, effective time management, and streamlined processes, these additional responsibilities were effectively balanced. Prioritising tasks and maintaining open communication with the team ensured all aspects of the product were addressed without compromising quality.

CHALLENGE: With a limited initial customer base and time-constrained teachers as the primary users, gathering actionable feedback was difficult.

SOLUTION: Building trust and maintaining close communication with early adopters was prioritised. By understanding pain points and incorporating feedback into the product design, features could be refined and assumptions validated. This iterative process ensured the product met real-world needs.

CHALLENGE: As WellBe Schools gained traction, delivering an exceptional user experience led to earlier-than-expected scalability challenges, particularly in managing and archiving increasing volumes of student data annually.

SOLUTION: Collaborated with the development team to implement scalable solutions for data storage and archiving. This ensured smooth operations as the user base expanded while maintaining performance and reliability.

CHALLENGE: Building a user base from scratch was a significant challenge, especially with limited brand recognition and competition from established solutions that loosely addressed the needs of measuring and addressing student wellbeing.

SOLUTION: To attract and retain users, the focus was on delivering exceptional experiences and tangible value by co-creating solutions with customers and showcasing clear benefits through pilot programs, fostering loyalty and advocacy among early adopters.

• Contributed to improving student wellbeing and learning outcomes through innovative EduTech solutions.
• Empowered educators with tools to enhance their teaching and better support students.

• Successfully aligned diverse and ambitious stakeholder visions through clear roadmaps and effective communication.
• Demonstrated the ability to manage competing priorities and expectations in a fast-paced startup environment.

• Mastered backlog prioritisation to focus on delivering high-value features first, balancing user needs and business goals.
• Delivered Minimum Marketable Products (MMPs) efficiently, ensuring maximum impact with limited resources.

• Established and operated within lightweight, scalable agile frameworks tailored to the startup context.
• Facilitated iterative development and rapid pivots based on user feedback and evolving priorities.
• Introduced efficient workflows for cross-functional teams, improving collaboration and productivity.
• Balanced multiple roles (UX, QA, and product ownership) effectively by leveraging streamlined processes.

• Built strong relationships with early adopters, learning to co-create and refine solutions based on real-world feedback.
• Delivered products that met tangible user needs, reinforcing the importance of customer collaboration.

• Proven ability to deliver results under resource constraints, tight timelines, and a fast-paced environment.
• Gained valuable experience in driving innovation, managing uncertainty, and delivering impact in a startup setting.

• Successfully navigated the challenges of working remotely throughout the role, maintaining productivity, collaboration, and stakeholder alignment.
• Used digital tools like MIRO, Figma, and Azure DevOps to foster seamless team communication and collaboration, regardless of geographic location.